杰隆·博格(Jeroen van der Berg)，目前就职于香港科技大学康信商业案例研究中心。在加入香港科技大学之前，他曾负责管理香港大学的案例中心。杰隆曾在医疗出版单位担任管理职位并曾从事过会计和财富管理工作。杰隆写过许多关于战略、财务和法务方面的案例著作。作为案例中心经理，他曾领导超过200个案例研究的启动与出版。为了案例研究的开发，他采访过许多亚洲商业领导人，并与全球学者协同工作。
Chapter 1 What Is a Successful Business Leader?
1. The Time Factor
2. What Conclusions Can We Draw from This Example?
3. Risk Analysis
4. Conclusion
Notes for your Guidance
Summary
Chapter 2 How Do You Become a Business Leader?
1. Luck and Leadership
2. The Desire to Be Leader
3. Leadership Formulae
4. Education
5. Charisma
6. Communication Skills
7.Trust and Respect, Honesty and Integrity
8. Other Attributes Required to Become a Leader
9. Conclusion
Notes for Your Guidance
Summary
Chapter 3 Business Managers and Leaders： Worklife Balance
1. Is There a Difference between Managers and Leaders?
2. Worklife Balance
Summary
PART 2 The Business of Leadership
Chapter 4 Business Leadership Typologies
1. Autocratic Ｌeaders
2. Bureaucratic Leaders
3. Democratic Leaders
4. Laissezfaire Leaders
5. Situational Leaders
6. Types of Leaders in Different Types of Companies
7. Conclusion
Summary
Chapter 5 Instruments of Business Leadership
1. The Persuasive Power Instrument
2. The Promise of Reward
3. Giving of Rewards
4. Punishment
5. Conclusion
Notes for Your Guidance
Summary
Chapter 6 The Cultural Aspects of Business Leadership
1. Language Problems for Leaders in Different National Cultures
2. Social Norms in Different Cultures
3. Cultural Negotiating Styles
4. Gender
5. Sexuality
6. Ethnic Discrimination
7. Religious Belief and Discrimination
8. Corruption
9. Contracts and Legal System in Different Cultures
10. The Company Code of Practice
11. Implementation of the Ethical Code
12. Conclusion
Summary
PART 3 Problems for Leaders to Consider
Chapter 7 Leadership in a Business Crisis
1. What Is a Crisis?
2. The Basic Rules
3. Outcomes for the Leader
4. Setting Up a Crisis Team
5. Conclusion
Notes for Your Guidance
Summary
Chapter 8 Leadership Questions for China in Business
1. What, If Any, Are the Main Differences between Chinese and Western Business Leaders and What Are the Cultural Differences That Might Affect the Chinese Business Leaders?
2. Are the Differences between Chinese and Western Business Leaders Becoming Less Pronounced?
3. Are There Any Discernable Differences in Business Leadership According to Types of Company?
4. Can Chinese Business Leaders Operate Effectively in a Global Context?
5. Are Chinese Business Leaders Changing with the Evolving Nature of the Chinese Business Environment and the Global Business Environment?
Summary
Chapter 9 What Kind of Business Leader Would You Like to Work with?
Conclusion
Summary
PART 4 The Job Application Process for Business Leaders
Chapter 10 Finding the Leadership Positions： Curriculum Vitae, Covering Letters, References and Testimonials
1. Recruitment for Leaders in Business
2. What Have We Learned about Leadership Here?
3. Curriculum Vitae
4. The Essential Criteria for a Good CV
5. The Covering Letter
6. References and Testimonials
7. Conclusion
Notes for Your Guidance
Summary
Chapter 11 Interviews and Interviewing for Business Leaders
1. What Are the Stages of Preparing for Any Interview?
2. Be Positive
3. You Do the Talking
4. Dealing with Negatives at the Interview
5. Strength from Weakness
6. Body Language
7. Interviewers
8. Conclusion
Summary
PART 5 Case Studies
Case Study 1 Kitchen Best： Ethics When Doing Crossboundary Business in Southern China
Kitchen Best Appliance Company Ltd
Core Team
Crises
Case Study 2 Retaining, Managing and Motivating Employees in Schooler Potts Malaysia
The Firm： Schooler Potts Malaysia (SP)
Culture at SP
Human Resource Policies, Benefits and Incentives at SPM
Recruitment, Selection and Exit Interview
Employee Morale and Satisfaction
Eye Opener for Rudy and Jason
References
Case Study 3 Sun Plastics
Plastic Processing Industry： An Overview
Industry Specifics
Sun Plastics Inc.
Operations of Sun Plastics
The Years 20052006 in Sun
Sun Plastics Case — Questions
PART 6 Essays on Leadership in the Upper Echelon Business Leaders from Three Different Sectors
Introduction
Leaders not Cheerleaders
Leading by Making Sense
Bonus Systems： Money Does Not Make Sense (in Itself)
Communication Is Not Just about Talking
Authenticity
So Why Should People Follow You?
Leadership in the Modern Business World
Leadership vs. Management
Attributes of Leaders I Have Known
Examples of Poor Leadership
How Does One Become a Leader?
How Is Leadership Impacted by Cultural Diversity?
Mistakes I Have Made
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