The authors are all involved in teaching English for Business Communications at IMBA, MBA and undergraduate level both in Mainland China and the Hong Kong SAR. Although there are a number of texts available for students of the subject, most are written either for American or European students and not adapted to the Chinese environment. The case studies are therefore often difficult or not relevant to the Chinese students and are often insensitive to the particular needs of the nonEnglish speaking customer. We believe that, having taught in China for a considerable number of years, we have something to offer which is unique and of considerable benefit.
本书作者均在中国内地和香港地区长期向本科生、MBA、IMBA学员教授《商务英语沟通》课程。虽然市场上已有许多有关《商务英语沟通》的教科书,但绝大多数是针对美国或欧洲学生而写,并不完全适用于中国的商务环境。因此,这些书中的案例通常晦涩难懂,非英语国家的学生较难理解其文化背景,不具针对性。我们相信,凭借多年在中国内地和香港的教学经验,本书提供的内容是鲜明、独特的,将给中国学生带来诸多收获。
There are three authors of this book. Two are native English speakers and one is Chinese. Such collaboration helps to ensure the right approach and the right level. For example, the native speakers might take certain factors for granted. Such a tendency can be modified by the knowledge and understanding of the native Chinese speaker.
本书共有三位作者,两位来自以英语为母语的国家,一位是中国作者。中国作者针对中国的特殊环境,对所述内容做修正,这样的组合使本书的内容更具有针对性。
Although obviously we intend to write this book in English, some parts will be translated into Chinese to help the student grasp the essential information. There will also be a bilingual glossary of terms in the appendix to facilitate the understanding of key concepts.
本书以英语为主,每一章节末附有中文小结,某些部分译成中文,以便使读者快速抓住要领。
The text begins at an appropriate level and becomes more demanding as we progress. The level of English is carefully designed to make sure that idiomatic terms are kept to a minimum and can be understood at undergraduate and postgraduate level. The vast majority of examples and exercises in this text are based on the kind of problems and challenges a Chinese student would experience rather than, as is the case in many other texts, foreign examples.
本书从适当的水平展开,层层深入。书中的英语经过仔细斟酌,通俗易懂,对本科生及研究生均适用。书中大量的案例与练习都来自中国学生经常遇到的问题及挑战,而非通常此类书中常用的国外案例。