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跨文化交际实用英语教程
作者:
黄育才 主编
定价:
28 元
页数:
208页
ISBN:
978-7-309-09322-3/H.2007
字数:
273千字
开本:
16 开
装帧:
平装
出版日期:
2013年1月       
本类其他相关图书

内容提要


       本书集理论性、实践性、知识性和趣味性于一体,对文化、交际、语言、跨文化交际等相关概念进行了详细讲解,对英语国家较为典型的主流文化现象进行了描述和阐释,使学生能够较为客观、系统、全面地认识英语国家的文化,进而帮助他们在掌握英语语言知识的同时,培养跨文化交际意识,提高跨文化交际能力。
       全书由10个单元构成,每个单元围绕与跨文化交际有关的方面或范畴展开,每章之后还设计了若干练习题,用于加深学生对跨文化交际中有关方面和问题的理解与认识,增强他们跨文化交际的意识与能力。此外,本教程还提供了跨文化交际教学大纲、样卷及部分有关跨文化交际方面的参考书籍及网址,供学有余力者使用。
       本书主要为非英语专业学生编写,是大学生完成《大学英语课程教学要求》中所规定的“较高要求”学习后开设的拓展类课程所用教材。本书也可以作为英语专业“跨文化交际”课程教材或补充教材。同时还可供其他英语学习者、国际商务从业人员、中外旅游者、文化研究者或文化爱好者使用。

作者简介

书摘


       Contents
      
       Unit 1 An Introduction to Intercultural Communication(跨文化交际介绍)
       1.1Definition
       1.2The Scope/Contents
       1.3The Development
       1.4The Relationship Between IC and Other Disciplines
       1.5The Importance of Studying IC
       1.6The Approaches to Studying IC
      
       Unit 2 Communication, Culture and Language(交际、文化与语言)
       2.1Communication
       2.2Culture
       2.3Language
      
       Unit 3 Language and Culture(语言与文化)
       3.1Culture and Word Meanings: Denotation and Connotation
       3.2Metaphor and Association (Animals, Plants and Colors)
       3.3Taboos
       3.4Euphemism
      
       Unit 4 Cultural Values(文化价值观)
       4.1Definition
       4.2Types
       4.3Characteristics
       4.4A Comparative Study of Cultural Values Between China and
       Englishspeaking Countries
       4.5Examples of Specific Cultural Values Reflected in Languages
      
       Unit 5 Thinking Patterns in the East and West(东西方思维模式)
       5.1Differences in Thinking Patterns in the East and West
       5.2Linguistic Differences Resulting from Thinking Patterns in the East
       and West
       5.3Difference of Discourse Patterns in the East and West
      
       Unit 6 Verbal Communication(言语交际)
       6.1Forms of Address
       6.2Introduction
       6.3Greeting
       6.4Parting
       6.5Gratitude
       6.6Invitation
       6.7Compliments
       6.8Apology
       6.9Making Phone Calls
      
       Unit 7 Nonverbal Communication(非言语交际)
       7.1Definition
       7.2Classifications
       7.3Functions
       7.4A Comparison of Some Important Means of Nonverbal
       Communication
      
       Unit 8 Social Customs and Interactions(社会习俗及社会交往)
       8.1Traditional Chinese and Western Festivals
       8.2Traditional Chinese and Western Diets
       8.3Attitudes Towards Friendship in the US and China
       8.4Chinese and Western Giftgiving/Gifttaking Customs
       8.5“Lady First” in the West
       8.6Conversational Topics in China and the West
      
       Unit 9 Intercultural Business Negotiation(跨文化商务谈判)
       9.1Negotiation
       9.2Intercultural Business Negotiation
       9.3A Comparison of Business Negotiation Styles Between East and West
      
       Unit 10 Improving Intercultural Communication Competence
       (提高跨文化交际能力)
       10.1Intercultural Communication Competence
       10.2Potential Problems in Intercultural Communication
       10.3Ways to Improve Intercultural Communication Competence
      
       Bibliography(参考文献)
      
       Appendix I
       Main Books and Websites for Intercultural Communication
       (跨文化交际课程参考书目及网址)
      
       Appendix II
       Teaching Syllabus for Intercultural Communication
       (跨文化交际课程教学大纲)
      
       Appendix III
       Sample Test Paper(样卷)
      
       Appendix IV
       Key for Reference(参考答案)

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