Unit One Finance
Intensive Reading
Passage1 When Bankers Bets Go Bad
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 Creating Government Financing Programs for Small and Medium-sized Enterprises in China
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 CarlyleGroup's Asian Invasion
Words&Expressions
Notes
Passage2 Why the Dollar Is Blooming Again
Words&Expressions
Notes
Extracurricular Reading
Passage1 How Banks Pretty up the Profit Picture
Passage2 Thai Stocks:What Goes Up
Passage3 Inventing to Order
Passage4 It s an Office Party in Hong Kong
Reading Skills逻辑篇
Unit Two Hum an Resource Management
Intensive Reading
Passage1 China s Problem of Labor
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 No Prizes for Runners-up
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 The Inside Story（PartⅠ:The Power of Online HR Management）
Words&Expressions
Notes
Passage2 The Inside Story（PartⅡ:Online Training as an Alternative）
Words&Expressions
Notes
Extracurricular Reading
Passage1 Organized Labor Revival（PartⅠ:Are Unions Declining in Europe?）
Passage2 Organized Labor Revival（PartⅡ:Union Revival，True or Not?）
Passage3 Case Study:Is There a Nice Way to Fire Your Employees?
Passage4 Hold that Body Count!
Reading Skills快速阅读篇
Unit Three Marketing
Intensive Reading
Passage1 Celebrity Endorsements as a Strategy
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 Challenges in Global Advertising and Promotion
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 Advertisement
Words&Expressions
Notes
Passage2 Marketing to Latinos and African Americans
Words&Expressions
Notes
Extracurricular Reading
Passage1 Advertising on the Web:Companies Grab the BrassRing
Passage2 From Harley-Davidson Armchairs to Coca-Cola Fishing Lures:
TheRise ofCorporate Branding
Passage3 Offering Guarantees to Promote Sales
Passage4 Power Pricers:How Smart Companies Use Price as a StrategicTool
Reading Skills长难句分析篇
Unit Four Management
Intensive Reading
Passage1 Cross-cultural Management
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 Motorola Modes of Handling Ethical Issues Transculturally
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 Might the Proper Study of Management BeMan?
Words&Expressions
Notes
Passage2 No More Boring Analysis?
Words&Expressions
Notes
Extracurricular Reading
Passage1 Will This Merger Go Down Smoothly?
Passage2 Citi:A Whole New Playbook
Passage3 Do You ReallyNeed anMBA?
Passage4 Going Global by Thinking Local
Reading Skills商务知识篇
Unit Five Trade
Intensive Reading
Passage1 Trade Disputes
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 A Sales Contract
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 Business Negotiation
Words&Expressions
Notes
Passage2 Two Business Letters
Words&Expressions
Notes
Extracurricular Reading
Passage1 A Letter ofCredit
Passage2 A Business Letter—Revise Former Letter of Credit
Passage3 A Booking Order
Passage4 A Commercial Invoice
Reading Skills词汇篇（一）
Unit Six Global Economy
Intensive Reading
Passage1 GameTheory
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 E-commerce:The Kitty Hawk Era
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 The Logic of Economics
Words&Expressions
Notes
Passage2 The Four Wheels of Growth
Words&Expressions
Notes
Extracurricular Reading
Passage1 Careers in Global Marketing
Passage2 How Markets Solve the Three Economic Problems
Passage3 Global Marketing:What It Is and What It Is Not
Passage4 The Business-to-business Cyber-buying Bazaar
Reading Skills词汇篇（二）
本类其他相关图书
