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大学商务英语听说教程
作者:
朱涛 主编
定价:
22.00元
页数:
212页
ISBN:
ISBN7-309-04593-9/H.904
字数:
212千字
开本:
小16 开
装帧:
平装
出版日期:
2005年8月       
本类其他相关图书

内容提要


       《大学商务英语听说教程》以虚拟的跨国公司为背景,选择与该公司相关的业务题材和典型案例,配以背景知识介绍、单词注解、听力技巧和口语提示,听说相结合,融会贯通。
       本书是一本集专业性、实用性、科学性和趣味性于一体的商务英语大学教材,适用于在校学生、自学者以及从事与本专业相关工作的人员。
      

作者简介


       主 编
      
       朱 涛
      
       副主编
      
       刘玉春
      
       编 者
      
       黄红霞 杨 霞 张 雁
      
      

书摘


       Contents
      
       Unit One When in Rome:Cross Cultural Communication
      
       PartⅠ All Ears for Business
       Listening Strategy Capturing KeyWords
       Warm-up Exercises
       Listening Task Hong Kong Unemployment
       Additional Listening India and China Talk
       Home Listening China Growth
      
       PartⅡ Scenes in the Corporate World
       Managing in a Global Environment
       What's What and Who's Who
       Tell Me a Tale
       Freak Out
       Role Play
      
       Unit Two How to Lead
      
       PartⅠ AllEars for Business
       Listening Strategy Identifying Liaison
       Warm-up Exercises
       Listening Task Korea Looks for New Hyundai Buyers
       Additional Listening German Economy
       Home Listening The World's Billionaires
      
       PartⅡ Scenes in the Corporate World
       Choosing a Leadership Style
       What's What and Who's Who
       Tell Me a Tale
       Freak Out
       Role Play
      
       Unit Three Advertisement Makes a Difference
      
       PartⅠ All Ears for Business
       Listening Strategy Identifying Cause and Effect
       Warm-up Exercises
       Listening Task Seven TaxHavens Come under Fire
       Additional Listening(1) A Resolution to Lift Sanctions against Iraq
       Additional Listening(2) China,ASEAN in TariffCut Deal
       Home Listening Bush ReviewsUS SteelTariffs
      
       PartⅡ Scenes in the Corporate World
       Advertising
       What's What and Who's Who
       Tell Me a Tale
       Freak Out
       Role Play
      
       Unit Four Trade and Transactions
      
       PartⅠ AllEars for Business
       Listening Strategy Identifying the Topic
       Warm-up Exercises
       Listening Task Nigerian PrivatisationsDeal Collapsed
       Additional Listening(1) KaiserAlum inum Files for Bankruptcy Protection
       Additional Listening(2) Parmalat to Decide on Bankruptcy
       Home Listening Enron Files for Bankruptcy
      
       PartⅡ Scenes in the Corporate World
       Making a Claim
       What's What and Who's Who
       Tell Me a Tale
       Freak Out
       Role Play
      
       Unit Five Communication in Action:Conflict Management
      
       PartⅠ All Ears for Business
       Listening Strategy Identifying What is Going on
       Warm-up Exercises
       Listening Task EU-Latin America Trade Relations
       Additional Listening(1) Cigarette Sale in Ireland Fell
       Additional Listening(2) Cocoa Prices Soar
       Home Listening Kodak's Fight for Image
      
       PartⅡ Scenes in the Corporate World
       Service Recovery
       What's What and Who's Who
       Tell Me a Tale
       Freak Out
       Role Play
      
       Unit Six Apply for a Job
      
       PartⅠ AllEars for Business
       Listening Strategy Identifying the Relationship of the Speakers
       Warm-up Exercises
       Listening Task Taiwanese Boy Band in China
       Additional Listening(1) Psychometric Test Becoming Popular in Recruitment
       Additional Listening(2) Large Passengers Hit Airline Profits
       Home Listening UK Recruitment Demand Highest in Two Years
      
       PartⅡ Scenes in the Corporate World
       Computer Retailing
       What's What and Who's Who
       Tell Me a Tale
       Freak Out
       Role Play
      
       Unit Seven Bargaining Business
      
       PartⅠ All Ears for Business
       Listening Strategy Detecting Implied Meaning
       Warm-up Exercises
       Listening Task Vivendi's Trouble
       Additional Listening(1) A Beginning to Business Reorganization
       Additional Listening(2) Investment Spurt Poses No Threat
       Home Listening Rupert Murdoch
      
       PartⅡ Scenes in the Corporate World
       Negotiation
       What's What and Who's Who
       Tell Me a Tale
       Freak Out
       Role Play
      
       Unit Eight How to Persuade Effectively
       PartⅠ All Ears for Business
       Listening Strategy Identifying the Speaker's Attitude
       Warm-up Exercises
       Listening Task Nokia Profits Rise
       Additional Listening(1) The First Mobile Phone Virus Discovered
       Additional Listening(2) How Fast do We Go with 3G
       Home Listening How Fund Investors Hurt Themselves
      
       PartⅡ Scenes in the Corporate World
       Dispute
       What's What and Who's Who
       Tell Me a Tale
       Freak Out
       Role Play
      
       Unit Nine How to Present a Project
      
       PartⅠ All Ears for Business
       Listening Strategy Making Summary
       Warm-up Exercises
       Listening Task Lucky Magazine
       Additional Listening(1) Cyber Shopping
       Additional Listening(2) Warning for TV Shopping Channels
       Home Listening Online Groceries
      
       PartⅡ Scenes in the Corporate World
       A Marketing Project
       What's What and Who's Who
       Tell Me a Tale
       Freak Out
       Role Play
      
       Unit Ten IT Bliss or IT Bubble
      
       PartⅠ All Ears for Business
       Listening Strategy Drawing an Inference
       Warm-up Exercises
       Listening Task IBM's Turnaround
       Additional Listening(1) Enron's Scandal
       Additional Listening(2) Google to Go Public
       Home Listening Microsoft's Case
       PartⅡ Scenes in the Corporate World
       Company Acquisition
       What's What and Who's Who
       Tell Me a Tale
       Freak Out
       Role Play
      
       Scripts
      
       Answers for Reference
      

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