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中国媒介与传播景观:来自国际双硕士项目学生的视野
作者:
洪兵 [美]大卫·马奎尔(David Maguire)主编
定价:
48 元
页数:
326页
ISBN:
978-7-309-13422-3/G.1792
字数:
455千字
开本:
16 开
装帧:
平装
出版日期:
2017年11月       
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内容提要


      
       Introduction
      
       The School of Journalism at Fudan University, Shanghai, celebrates the 10th anniversary in 2017 of its Double Degree Master’s program which first started with London School of Economics (LSE) in 2007.
       The program is made up of individual streams linked to two overseas partner universities, the French university Sciences Po being added in 2012. Students from the LSE stream graduate with a Double Master’s degree in Global Media and Communications. Those studying in the Sciences Po stream graduate with a Double Master’s degree in Communications and Media.
       The programs aim to enhance the skills of media and communications students—through research, practical training and applied learning—in Chinese media, marketing, journalism and culture to enhance their knowledge and understanding of China. They are designed to equip students with a richer global perspective and media savvy so they can contribute a unique transnational perspective to their future professions.
       More than 200 international and Chinese students have graduated from the program since its inception, all contributing a research thesis resulting from their own investigations into various aspects of Chinese culture and life and the nation’s development. In order for a more comprehensive understanding of their research strengths, we have selected nine English theses and one Chinese thesis from previous cohorts.
       The program’s focus on journalism and communication has broadened candidate students’ exposure to a wide range of associated research topics, examples of which are included in this publication.
       The School of Journalism salutes with pride the achievements of all the Double Master Degree students who have passed through its halls of learning in the first decade of the program. They have been the basis of its establishment and are a valued and respected band of alumni evoking the School’s traditions and ethos in their chosen professions in China and around the world.
      
       Yin Minghua
       Dean of Journalism School
       Fudan University
      

作者简介

书摘


       CONTENT
      
       Introduction
      
       About School of Journalism
      
       The Early Days
      
       Guide to Featured Theses
      
       Theses 1 to 9
       Tailoring Audiovisual News Production to an Audience That Not Only Walks, But Flows
       “Moving Ahead Together” in Nation Branding and Public Diplomacy?
       The Start-Up Ecosystem China
       International companies and their presence on Chinese social networking sites L’Oréal and Sina Weibo
       The Naked Truth—Perspectives on Internet regulation and pornography among Chinese youth
       Winter Is Coming: A Critical Discourse Analysis of the Election of Beijing as Host of 2022 Winter Olympics
       Environmental awareness, activism and mobilization in China: towards the building of a constructive dialogue and collaboration between Chinese citizens and the government
       Legitimizing Sustainability through Harmony and Trust: How the Chinese Young Professional Understands Corporate Social Responsibility
       The new generation of migrant workers and their intimate relationship under the theoretical framework of Internet empowerment
      

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